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Direct Mail Environmental Sustainability: Myths, Facts, Tips & Techniques

November 13, 2025 1:00 PM - 2:00 PM (EST)

Description

Nonprofit organizations are under pressure to be more environmentally sustainable across their entire organizations, including their fundraising programs. Leadership may require sustainability reports on direct mail programs’ impact and road maps for a more sustainable future. We're here to help. 

First we'll review the facts and dispel the common myths about the environmental sustainability of the recycled and responsibly sourced paper, and the sustainable practices of the printing and direct mail industries. Then we'll give you specific guidance on how you can make your direct mail program more environmentally sustainable through paper choices, inks and other inputs, format recommendations, creative considerations, conventional vs. digital printing, efficiencies across annual programs, ganging and inventory of materials, environmentally friendly premium trends, and much more.

Key Take Aways:

  • How to make your direct mail programs more sustainable without impacting results.
  • How to promote the value and environmental sustainability of your direct mail programs (and your supplier partners) to your leadership.
  • How to implement environmentally sustainable strategies and tactics into your direct mail program: with lots of examples you can apply to your mailings immediately

Speakers:

  • Ali D’Agostino, Director of Client Services, PMG
  • Jeff Thomas, Director of Business Development, RWT Productions
  • Jules VanSant, Executive Director, Two Sides North America

ACCESSIBILITY

Automated transcription is available at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

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Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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