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Is Your Donation Form Costing You Money?

March 9, 2027 1:00 PM - 2:00 PM (EST)

Description


Every click matters. Too often, the donation form is where organizations lose their best chances to convert motivated supporters into donors. 


In this session, we’ll dissect the most common donation form mistakes that hurt conversion rates and show you how to fix them. You’ll see examples of forms that work and forms that don’t, and learn how small tweaks to layout, copy, fields, and mobile experience can improve completion rates. We’ll cover best practices for testing, tracking, and measuring form performance. Whether you’re a fundraiser, developer, or digital strategist, you’ll leave with a checklist of quick wins and proven tactics that can immediately reduce donation form friction and lift your online revenue. The Engage Group are expert implementors who have a vast library of real-world examples of successful projects that showcase the perfect marriage of creative and technology. This session will provide immediate takeaways for anyone who attends. The session is approximately one-hour in length. 

 

KEY TAKE-AWAYS

  • Identify the top friction points that cause donors to abandon your form.
  • Learn actionable fixes to streamline the giving process across desktop and mobile.
  • Get insight on how to turn survey results into strategy to improve your program

SPEAKERS

  • Kacey Crawford, Director, Digital Fundraising, WETA
  • Erick Quijada, Digital Project Manager, The Engage Group

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

FEATURED SPONSOR



Time

1 - 2 PM

Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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