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Plan Now for Unexpected Fundraising Emergencies

April 29, 2027 1:00 PM - 2:00 PM (EDT)

Description

This webinar brings together direct response fundraising experts from TrueSense and a food bank fundraiser to show how nonprofits can respond quickly, strategically, and compassionately during unexpected crises, including natural disasters. You’ll learn how to adapt messaging, adjust campaign priorities, and deploy resources efficiently when circumstances change. Real-world examples will illustrate how organizations successfully shifted from standard appeals to urgent-response campaigns, secured critical funding, and reinforced donor trust during challenging times. 

Key Take-Aways:

  • Steps to quickly assess changing needs and adjust campaign messaging without confusing donors.
  • Methods for coordinating fundraising, operations, and communications teams to execute urgent campaigns efficiently.
  • Techniques to maintain donor trust and engagement while responding to emergencies or policy changes.

Speaker:

  • Megan Carder, Vice President & Managing Director, TrueSense 
  • Katie Bartman, Strategy Director, TrueSense

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Featured Sponsor



Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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