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Cracking The Code: Building Constituent Engagement Scores to Power Smarter Fundraising

March 31, 2027 1:00 PM - 2:00 PM (EDT)

Description

Constituent Engagement scoring can help you identify those most likely to respond beyond just giving amount or recency; it can also help you tailor more relevant messaging. It can leverage across the organization to better understand constituent engagement and identify synergies with modeling, prospecting, and re-engagement initiatives

This is a webinar designed for non-profit fundraisers who want to build—or strengthen—their Constituent Engagement Scoring focus to support mid-level/major/planned giving and organization-wide fundraising strategies. It is for fundraising leaders focused on one-to-few or one-to-one marketing but can also be leveraged in other ways for direct marketing, prospecting and reengagement. There will be two to three case studies from non-profits managing constituent engagement scoring or developing it. 

Fundraisers, data and insights staff, philanthropy operations, donor services and nonprofit leaders seeking practical tools to better understand and engage donors—especially those managing or building a mid-level giving program and those bridging to Major Gifts and Planned Giving teams would benefit from this session.

Key Take-Aways:

  • Understand Engagement Scoring options, approaches and lessons learned
  • Identify potential Engagement data points for your organization that might be integrated into data source to enhance full picture of constituent engagement
  • Understand this is a collaborative effort, who should be involved for your organization

Speaker:

  • Vicky Montanaro, Director Leadership Giving, International Fund for Animal Welfare
  • Kathy Papienski, Business Analyst, Smithsonian Institution

ACCESSIBILITY

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

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Pricing

This webinar is free to attend.

Members: Can view the recording and presentation at any time

Non Members: Can only attend the live event. They will not have access to the recording.

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Contact Information

Direct Marketing Fundraisers Associaton
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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